Continues the FIFA fever, Wieden + Kennedy's 'write the future' football campaign for Nike, as athletes become icons on the electric facade of johannesburg's life Centre. Each night the skyscraper comes to life through vibrant LED lights, highlighting the headline written by football fans on Twitter, and also showcase the hero they selected. What a great way to use light installation to spread the message!
Speed of Light - Making of Documentary. Directed and Edited by Georgia Polizzi
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