Sign Painters

Symbol: The Nike swoosh. The Amtrak arrow. NBC’s peacock. As simple as the end results may seem, designing a distinctive and memorable logo can be a daunting task. The new book“Symbol” by Angus Hyland and Steven Bateman (Laurence King) explores the visual language of symbols, with over 1,300 examples from companies and organizations around the world. The authors provide background on each logo, as well as extended case studies on classic examples and recent redesigns.

In the world of logo-making, an abstract shape like a circle can stand for anything from inner strength to global reach. On the representational side of things, it’s hard to beat the simplicity and appeal of Apple’s silhouetted apple. (During the design process, early versions, without the bite taken out, were deemed to look more like cherry tomatoes than apples.) Animals are also a popular theme, from Merrill Lynch’s bull to Qantas’s hopping kangaroo. Angus on what makes a successful logo design in ADWEEK.

Logorama

Hopefully this video will keep you entertained while I am away resto and gallery hopping in Montreal. 

A short film that was directed by the French animation collective H5. Presented at the Cannes Film Festival 2009. This is super fun, but kids....COVER YOUR EARS! Have a wonderful weekend, au revoir!