The New York Times Magazine's On Language column, a weekly reflection on current usage of English language. Five years and well over two hundred contributors later, the column has become a showcase for contemporary typography.
Language is more than the words, and by giving visual form to these verbal constructs, the artists individualized the concepts, making each phrase into a veritable logo. While the letterers were given considerable interpretative freedom, they were still required to fulfill requirements of legibility and readability. As abstract as the lettering style could be, the result was not art for art's sake. Total abstract form was proscribed by function.
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