New year's resolutions.

Article in Ad Age on three new year's resolutions your agency need to make. 
1. Stop Selling and Start Fulfilling.
As in stop selling what you're staffed to create and start fulfilling the very new needs that your clients have today.
2. Pitch Less.
Given that every moment you spend pitching something you lose is in essence lost revenue and wasted time, isn't it just good business to only pitch when you're almost certain you'll win?
3. Be Sexy Again.
Advertising is still the most fun you can have with your clothes on and not go to jail. It's still incredible fun and exciting. So act like it. 
Personally, I would add a number 4....
4. Stop making ads looks like ads.
Make it looks like a movie, a music video, a sitcom. Make it fun to watch, beautiful to look at. Make it entertaining! Create a sparkling personality, because that's what makes people to listen and fall in love with. Have we all learn something from Lady Gaga?
If I have to give "The best personality of the year 2009 award", I would have give it to Coke, congratulations! You did it the best!