Seth Godin on When You Should Start Marketing Your Product, Service, or Idea
(Editor’s note: This is a really insightful talk by Seth Godin. He does a good job of shining a spotlight on how marketing and selling things/ideas have shifted in today’s age. The days are gone when you could just show up unannounced with a bag of money and people would have to tolerate your marketing because there were only a handful of channels and attention was abundant. We have choices now (too many now, in fact) and the only ones that will be left standing are the ones that earn your trust and attention. That only comes after delivering consistently time after time.)
(Editor’s note: This is a really insightful talk by Seth Godin. He does a good job of shining a spotlight on how marketing and selling things/ideas have shifted in today’s age. The days are gone when you could just show up unannounced with a bag of money and people would have to tolerate your marketing because there were only a handful of channels and attention was abundant. We have choices now (too many now, in fact) and the only ones that will be left standing are the ones that earn your trust and attention. That only comes after delivering consistently time after time.)
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